Candid Camera. Undercover Boss. Stealth recording doesn’t just make great reality television; it makes great business sense.
Think about it: For every task an employee is trained for, every step of protocol, every aspect of your brand—you need a ground-level perspective to see if it’s actually working. With hidden video, you become the eyes and ears of your customer, offering insights into:
– Quality assurance: See aspects of your product or venue up close from a customer perspective.
– Customer service/brand evaluation: Experience hospitality and brand messaging from the viewpoint of an undercover customer.
– Protocol and training follow-through: Evaluate whether employees are putting your company’s training into action.
– Sales and growth opportunities: Discover new ways to engage customers and increase sales by learning from successes and failures on video.
Want to learn more about putting hidden video mystery shopping to work for your company? Stay tuned to the blog for common questions and answers about hidden video mystery shopping. Or, give us a call today and we’ll spill our secrets.