Today’s retailers know that every moment you have with your customer can provide you with valuable feedback on the products and services you offer, and on the experience your customers have while they’re in your store. Many stores today have some type of video infrastructure in place, typically more for security. However, some companies are …
Using Hidden Video to Improve the Customer Experience Read More »
Mystery shopping is easy, right? Anyone can shop, write up data into a report, and get paid. But what do the most successful mystery shoppers do? Do they get paid more? Probably. But it’s much more than just getting paid. It’s about the quality of their work. The best mystery shoppers put thought and care …
Did you know that when customers are unhappy with their shopping experience, there’s a 91% chance they won’t do business with you again? And according to that same article in Inc. Magazine, when a customer is dissatisfied, that customer tells 9 to 15 people about their bad experience with your company. However, it’s not likely …
How Mystery Shopping Leads to Satisfied Customers Read More »
While Shoppers’ View is a legitimate mystery shopping company, we have been targeted in a fake check scam. Unfortunately, mystery shopping scams are common as pointed out in this USA Today article. Unsuspecting people all over the United States have been receiving suspicious letters in the mail along with a fake check. The letter (see …
Every so often, we get asked about scammers in our industry. The good news is: most of the shopping programs are NOT scams, but we would like to share with you how to avoid a scam and be a real mystery shopper! Unfortunately, scams disguised as mystery shopping are out there. Shoppers’ View wants to …
Did you know? Hidden video mystery shopping and telephone mystery shopping are legal in most U.S. states, thanks to one-party consent laws for video and phone recording. If you’re looking for customer experience research in one of the two-party consent states below, you may want to consider other options for strategic results. Two-Party Consent States …
Here’s a secret: One of our clients, on average, makes $800 per phone call. Yes, that’s $800 attributed to one phone conversation. How do they do it? For this particular client, we’ve calculated that if someone’s incoming call is handled properly on their first contact to their company, it equates to eight Benjamins in the bank. …
Can Answering the Phone the Right Way Earn You $$$? Read More »
One common misperception about mystery shopping is that the shoppers providing insights somehow aren’t “real.” Companies fear that the shoppers they work with will not be representative of the shoppers they currently attract, nor those they hope to attract in the future. And it’s a fair criticism…of some mystery shopping programs. Not so with Shoppers’ View. We’ll help …
We’re confident that customer experience strategy (aka mystery shopping) gets results. But we’re not a “set it and forget it” industry. The dedicated team at Shoppers’ View is ready to hone your strategy for optimal results. If you are currently employing mystery shopping, here’s a checklist to ensure you’re getting the most out of your mystery shopping …
Optimize Your Mystery Shopping: The Ultimate List Read More »
What makes a mystery shopping campaign “sticky”—bringing tangible results to your company through methods that have staying power? It’s simple, but it’s also easy to miss. Your mystery shopping program has to be a great fit with your corporation: your culture, your people, your values, your brand. From your program set-up to post-program strategy, your mystery shopping campaign needs …
