According to Investopedia, product differentiation is “a marketing strategy designed to distinguish a company’s products or services from the competition.” Sounds simple, right? Just find what makes your product or service different, focus your strategy on that and customers will come to you! Well, it’s not always that easy. Someone out there has a product …

3 Ways to Differentiate from the Competition Read More »

If you’re in the banking or credit union industry, you know you’re in a business that is rapidly investing in technology and strategic recruitment techniques. In the midst of keeping up with technology and outreach, the best way to boost your brand may be a bit more old-fashioned than the fads. For true success, you can bank on the …

Brand Management in the Banking Industry Read More »

As a thought leader in the online shipping space, Shoppers’ View has been using our dynamic reporting system and trained mystery shoppers to: Order products online Track delivery Leave details on packaging Initiate and complete a return Your start-to-finish ordering and shipping process can be just as crucial to customer retention as the product itself. …

Keep Your Eye on Logistics Read More »

If you’re shipping to online customers, you understand the importance—and magnitude—of the shipping experience. While you want clients to click and buy with convenience, not worrying about the shipping process, your company conversely wants to manage every aspect of the shipping experience, so that it appears seamless and positive to the customer…and keeps them coming …

Third-Party Logistics: Your Company’s Best Investment? Read More »

Competitiors, they’re always up to something… Do you compete for business on a national level? If so, we can help. TOP 4 THINGS YOU NEED TO KNOW ABOUT YOUR COMPETITION What are their product offerings? What are their prices? How do they reward their customers (customer loyalty)? What are their marketing activities? Watch our video …

(video) Keep your competitive edge Read More »

As 2016 comes to a close, start looking forward to the trends of 2017. It’s going to be a year rich in measurement on both sides of the counter, with employees and customers impacting the data that drives businesses.  Employee Data at your Fingertips Historically, employees feel like they are all in the same boat, …

2017 Business Trends Read More »

Market research seems like just another buzzword in business today … but what is it exactly? If you’re a fan of the thorough answer, Entrepreneur magazine has a definition for you: “The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, …

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Most consumers understand they have a choice when determining where to spend their dollars. Regardless of what it is they need, if they are smart, they will do their homework and shop around for whose product offers the best solution for them. Some customers shop based on price while others shop based on services. Whatever …

Keep Your Competitive Edge Read More »