Surveys seem simple enough. You share questions with your current customers, your past customers, and your potential customers. You hope you get a large number of participants, sometimes luring them in with an incentive, and then you take the most popular results at their word. But is there more to surveys than that? The national …

Beyond Surveys: Diversify your Data Read More »

This story was written about an actual shopper experience. “I visited [Large grocery chain] for the first time ever on Sunday and honestly answered “Can I help you find anything?” for the first time, and it was all due to simple body language. While my mom and I were walking down the first aisle, we were …

Customer Service: Good vs. Great Read More »

The hospitality industry reaches far and wide. Whether it is a restaurant or a big box store or a funeral home, one thing reigns consistent: customers want to be treated fairly, professionally, and with respect. Consumers have high expectations for customer service. If those expectations are not met, boom – they’re gone, never to come …

How can a funeral home help my business? Read More »