Customer Insights Blog
Shoppers’ View has been collaborating with businesses to define and achieve their best for over 25 years.
Why Your Business Needs Hidden Video
Candid Camera. Undercover Boss. Stealth recording doesn’t just make great reality television; it makes great business sense. Think about it: For every task an employee is trained for, every step of protocol, every aspect of your brand—you need a ground-level perspective to see if it’s actually working. With hidden video, you become the eyes and ears …
Customer Service: Good vs. Great
This story was written about an actual shopper experience. “I visited [Large grocery chain] for the first time ever on Sunday and honestly answered “Can I help you find anything?” for the first time, and it was all due to simple body language. While my mom and I were walking down the first aisle, we were …
How can a funeral home help my business?
The hospitality industry reaches far and wide. Whether it is a restaurant or a big box store or a funeral home, one thing reigns consistent: customers want to be treated fairly, professionally, and with respect. Consumers have high expectations for customer service. If those expectations are not met, boom – they’re gone, never to come …
The Top 5 things Successful Mystery Shoppers Do!
Just about anyone can mystery shop; perform the shop, write a report, get paid. But, there is a difference between someone who just gets the job done and someone who is a successful mystery shopper. The difference isn’t how often you are doing it or how much you are getting paid. The difference is always quality. …
The Top 5 things Successful Mystery Shoppers Do! Read More »
Keep Your Competitive Edge
Most consumers understand they have a choice when determining where to spend their dollars. Regardless of what it is they need, if they are smart, they will do their homework and shop around for whose product offers the best solution for them. Some customers shop based on price while others shop based on services. Whatever …
96% of dissatisfied customers never tell you they are dissatisfied
Did you know your existing customer satisfaction survey campaign may not actually be tracking your customer service and satisfaction? Here are some surprising statistics that show you may not be getting the real story on your customers’ overall experience. According to a Harris Interactive 2011 Customer Experience Improvement study, a typical business will only hear from roughly 4% of its …
96% of dissatisfied customers never tell you they are dissatisfied Read More »