Customer Insights Blog
Shoppers’ View has been collaborating with businesses to define and achieve their best for over 25 years.
Prevent Mystery Shopping Paranoia: Partner With Your Employees
Is your mystery shopping fueling your employees’ passion or creating paranoia? Too often employees feel that stealth evaluation techniques like mystery shopping are used to punish them or to catch them at their worst. However, mystery shopping, when used effectively, helps employees to perform at their best. Remember, as humans we crave validation and recognition—it’s …
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Company Leaders: Prep Employees Before Paying Mystery Shoppers
Imagine you’re a student. You’ve been in class a few weeks—paying close attention and taking copious notes, of course—when it’s time for your first exam. You look down at the paper and you’re stunned. None of the questions are based on the course material. There’s no way you could pass with the preparation you’ve been …
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Mystery Shopping Setup Process (For Success)
Now that you know how affordable mystery shops can be, let’s take a closer look at set-up fees and how they benefit your company. Here’s what your set-up fee (generally between $300 and $500 with Shoppers’ View) can buy your company: Common ground At the beginning of a mystery shopping project, we’ll touch base with …
No hidden price tag: Mystery shopping Costs by the numbers
At Shoppers’ View we’re always here for a phone call and custom pricing. But we’re taking time on the blog today to share some basic, upfront estimates. If you’ve ever wondered how much it would really take to get your mystery shopping plan off the ground, this post is for you. Check out three of …
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3 Questions You Should Be Asking Your Ad Agency
It’s a smart move to hire an ad agency for big budget projects. After all, they are experts in their field, they have the most up-to-date research, and they even get better media prices, leveraging the quantity of their placements and their industry reputation. But working with an ad agency is so much more than …
For Ad Agencies: When the Customer Cycle is Broken
Generate prospects. Develop your leads. Close the deal. Welcome them back. It’s a great cycle…when it works. But what happens when a client doesn’t return to an ad agency? After you’ve gone the extra mile in market research and made impeccable placements, you’re right to expect client retention. But there’s something insidious that can be …
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