Customer Insights Blog

Shoppers’ View has been collaborating with businesses to define and achieve their best for over 25 years.

3 Ways to Differentiate from the Competition

According to Investopedia, product differentiation is “a marketing strategy designed to distinguish a company’s products or services from the competition.” Sounds simple, right? Just find what makes your product or service different, focus your strategy on that and customers will come to you! Well, it’s not always that easy. Someone out there has a product …

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Top 3 Tips for Mystery Shopper Success

Mystery shopping is easy, right? Anyone can shop, write up data into a report, and get paid. But what do the most successful mystery shoppers do? Do they get paid more? Probably. But it’s much more than just getting paid. It’s about the quality of their work. The best mystery shoppers put thought and care …

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How Mystery Shopping Leads to Satisfied Customers

Did you know that when customers are unhappy with their shopping experience, there’s a 91% chance they won’t do business with you again? And according to that same article in Inc. Magazine, when a customer is dissatisfied, that customer tells 9 to 15 people about their bad experience with your company. However, it’s not likely …

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Mystery Shopping check Fraud

While Shoppers’ View is a legitimate mystery shopping company, we have been targeted in a fake check scam. Unfortunately, mystery shopping scams are common as pointed out in this USA Today article. Unsuspecting people all over the United States have been receiving suspicious letters in the mail along with a fake check. The letter (see …

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Brand Management in the Banking Industry

If you’re in the banking or credit union industry, you know you’re in a business that is rapidly investing in technology and strategic recruitment techniques. In the midst of keeping up with technology and outreach, the best way to boost your brand may be a bit more old-fashioned than the fads. For true success, you can bank on the …

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Case Study: Early Membership Evaluation at the YMCA

Shoppers’ View recently worked with the YMCA of Greater Grand Rapids to create and implement a mystery shopping program focused on new member experiences. Welcoming new members is a crucial focus area for a wellness community like the YMCA. This case study offers a behind-the-scenes look at this program and its results—including customer service training …

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