Customer Insights Blog

Here’s a secret: One of our clients, on average, makes $800 per phone call. Yes, that’s $800 attributed to one phone conversation. How do they do it? For this particular client, we’ve calculated that if someone’s incoming call is handled properly on their first contact to their company, it equates to eight Benjamins in the bank. […]

One common misperception about mystery shopping is that the shoppers providing insights somehow aren’t “real.” Companies fear that the shoppers they work with will not be representative of the shoppers they currently attract, nor those they hope to attract in the future. And it’s a fair criticism…of some mystery shopping programs. Not so with Shoppers’ View. We’ll help […]

We’re confident that customer experience strategy (aka mystery shopping) gets results. But we’re not a “set it and forget it” industry. The dedicated team at Shoppers’ View is ready to hone your strategy for optimal results. If you are currently employing mystery shopping, here’s a checklist to ensure you’re getting the most out of your mystery shopping […]

What makes a mystery shopping campaign “sticky”—bringing tangible results to your company through methods that have staying power? It’s simple, but it’s also easy to miss. Your mystery shopping program has to be a great fit with your corporation: your culture, your people, your values, your brand. From your program set-up to post-program strategy, your mystery shopping campaign needs […]

In the last blog post we discussed our reporting capabilities regarding mystery shopping programs. It is very important that the data being presented is organized and easily analyzed to make an impact on your organization. What happens next? When we find issues, what is the best way to handle them? What if there are some training […]

One of the most important parts of a successful mystery shopping program is how the data is presented and analyzed. The data we collect for our clients is the main takeaway, the information can be as valuable a year from now as it is today. You can watch your trends year over year, or region […]