For some professionals, the most expensive DIY project they’ll take on isn’t a kitchen renovation or a backyard makeover. It’s trying to coordinate mystery shopping without outside help.
Now that you know why every business can benefit from hidden video mystery shopping, let’s take a closer look at some frequently asked questions about the strategy.
Just about anyone can mystery shop; perform the shop, write a report, get paid. But, there is a difference between someone who just gets the job done and someone who is a successful mystery shopper. The difference isn’t how often you are doing it or how much you are getting paid. The difference is always quality. […]
Did you know your existing customer satisfaction survey campaign may not actually be tracking your customer service and satisfaction? Here are some surprising statistics that show you may not be getting the real story on your customers’ overall experience.